Considering email campaigns for your marketing mix?

Posted on January 4, 2011 by NuWav Marketing

Here are 7 1/2 simple rules to help ensure success:

1. Get a Plan: One email blast will not generate quality leads or drive customer loyalty. Draft a plan to continuously engage prospects and customers. Send to prospects and follow up within 3 to 4 weeks with those who did not respond to your first message. Engage customers with a periodic e-newsletter to nurture the relationship, seek their input, and drive up-sell opportunities.

2. Get Delivered: Keep your email file size small—40K or under is recommended, but definitely no more than 300K. Avoid spam-trigger words like “free” and “offer”. Limit use of images, which can raise your spam score. Include a physical address and an “unsubscribe” link.

3. Get Help: The e-marketing landscape is littered with failed in-house initiatives. Invest in help from a trusted advisor with the tools and track record to help ensure your success.

4. Get Read: Keep your message and design simple. Recipients will not scroll through lengthy adjective-laden paragraphs. Give them one compelling thought with a link to read more. Too many images can distract from your message. Keep them to a minimum—a logo or one relevant image. Strive for one screen, no scrolling, with important links at the top.

5. Get It Together: Integrate your online and offline campaigns to leverage branding as well as to track offline campaign results.

6. Get Feedback: Encourage recipients to respond via links, surveys, and forms. Encourage click-throughs, especially newsletter signups and forwarding to friends.

7. Get Results: Track deliveries, bounces, opens, click-throughs, forwards, and act on those results. Move hot leads directly to Sales. Nurture the not-yet-hot leads as well as your valued customers.

7½. GET DELIVERED!!! This one is so important it deserves repeating. Nothing happens unless your messages get through to your targets. Reread Rules 2

Article from Marketer’s B2B Blog

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Customer Service is Key

Posted on January 4, 2011 by NuWav Marketing

Marketing and advertising are very efficient ways to get new customers. But once you get them, how do you maintain them? The key ingredient is providing excellent customer service. After all, happy customers equal long term customers.

Try these techniques to improve your service skills:

• Get to know your customers
• Gage your conversations to their likings, not yours
• Invest in your customers
• Elevate your customer service role

What we’re getting at is listen to what your customers want. Don’t try to push them onto what you want. Your business wouldn’t exist without customers so let them have a say in what goes on.

Your customers will have a lot to say, they just need an outlet in which to do so. Sell to your customers, not at them.

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Social Networking Grows Among the Older Generations

Posted on October 22, 2010 by NuWav Marketing

According to the Pew Research Center, social networking use among internet users ages 50 and older nearly doubled from 22% in April 2009 to 42% in May 2010. Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%, while use among those ages 65 and older grew 100% from 13% to 26%.

Social Networking continues to be a popular tool amongst young adults and this age group remains to hold the largest amount of users. However, another generation seems to be growing at an incredible rate. Email is still the primary way that older users maintain contact with friends, families and colleagues, but many older users now rely on social network platforms to help manage their daily communications.

One in five (20%) online adults ages 50-64 say they use social networking sites on a typical day, up from 10% one year ago. Among adults ages 65 and older, 13% log on to social networking sites on a typical day, compared with just 4% who did so in 2009.

While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Although email continues to be the primary way that older users maintain contact with friends, families and colleagues, many users now rely on social network platforms to help manage their daily communications-sharing links, photos, videos, news and status updates with a growing network of contacts.

Source: Pew Research Center’s Internet & American Life Project, August 2010

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Press Releases are Not Just for Newspapers…

Posted on October 18, 2010 by NuWav Marketing

Up until now, when you thought of a press release, probably what came to mind was submission to newspapers, magazines, radio and others of the sort. But, press releases are no longer just a source of information. They are now used to promote your business in a whole new way; through search engine optimization.

As the internet continues to grow, more and more opportunities develop for you to get your name out there. In order to stay ahead of your competitors, it is vital that you utilize these tools.

A great way to get your news out while, simultaneously, improving your SEO is by submitting your press releases to online article sites. By gaining links on these external websites, you are increasing your value in the eyes of the search engines and, therefore, increasing your rankings.

Post your articles on free listings such as Article Alley, Marketing Scoop, PR.com and 1888. Watch as your external links increase and your website’s value in search results improves.

Not sure where to start? Contact NuWav Media and we will help you with the copy for your press release, as well as submission to the online sites!

Posted in Advertising, Business, Marketing, SEO | Leave a comment

Improve Your Marketing Techniques

Posted on October 15, 2010 by admin

A-1 Steak Sauce allegedly changed a minor line of copy on their labels and grew their sales significantly.
What did A-1 change? They put “Refrigerate After Opening” on the label.

Why did that grow sales? Because for every one time people open their pantry, they open their refrigerator eight times. As a result, they were in front of hungry consumers eight times more frequently than before they changed the label.

It’s a great example of how paying attention to small details can sometimes make big changes in your marketing program.

Don’t try to change behavior. Preach to the converted. It’s easier to sell worms to a fisherman than it is to sell aspirin to a fisherman.
Study your sales data. All the qualitative and quantitative research in the world won’t teach you as much as sales data.
There are only four reasons people don’t buy your product. The four reasons are: I don’t need this, I don’t have time for this, I don’t have money for this or I don’t trust you. That’s all. Just four reasons.
The subject of any good campaign isn’t the product or service. The subject is you, the consumer. Anyone who ignores this maxim is doomed.
People buy from faces more readily than they buy from corporations. Just ask Martha Stewart. Or Betty Crocker. Or Aunt Jemima.
Write copy as though you’re writing to one person. It changes the tone from one of selling to one of friendship.
Think backwards. Get inside the mind of your consumer. What’s their pain point? What problem is your product actually solving?
It takes hard writing to make easy reading. First said by Robert Louis Stevenson. I wish I had more time to craft my blog posts and emails. I don’t. So please forgive me, Mr. Stevenson.”

Written by the 60 Second Marketer

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Billboard Advertising: As Interactive Marketing Emerges, Are We Forgetting About Traditional Methods?

Posted on October 13, 2010 by admin

Internet marketing is, without a doubt, a blessing in the business world. With new ways of reaching our clientele and expanding our presence, our businesses can grow and prosper at an unbelievable rate.

But let’s not forget about where it all began. Our traditional methods…

What better way to get your point across to your target audience than a larger-than-life sign on the side of the road. It’s eye-catching, to-the-point and memorable (when designed properly.)

Billboard Advertising can be extremely effective and reach a large audience-base quickly. There are a few important tricks to keep in mind when utilizing outdoor advertising.


Design – billboards need to grab a person’s attention in a matter of seconds. However, the information displayed must be kept to a minimum. Include your business name, location and a graphic. Keep it to a maximum of eight words.

Location, Location, Location – look for high traffic areas. Be sure that your billboard will not be hidden by branches or other interfering objects. Keep in mind, the better the location; the higher the price. However, the bigger the investment; the greater the return.

Is a Billboard right for you? – Outdoor advertising is pricey. Analyze whether this tool is right for you. Billboards are not for targeted audiences. They will capture a broad range of the general public. If your business caters to a niche market, this may not be the most cost-effective route for you.

If you are looking to reach a broad audience with a great impact, billboard advertising may be just what you need. Contact NuWav Media to get started on your billboard design and marketing plan. We’ll get you noticed in no time!

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Email Etiquette: Tips on How to Be Professional in Your Writing

Posted on October 8, 2010 by admin

Meeting in person you have the chance to impress with the way you are dressed. You set your tone through your body language. Over a voicemail, your tone communicates the message. But, what about in an email? The only tool you have to impress is the words you choose. So, choose them wisely…

Be sure to add warmth to your email messages. Use a form of “thanks” within the first or second sentence. (i.e. “It was a pleasure hearing from you.”) Incorporate the person’s name at the start of the email to make it more personal. Also, use “You” before “We” and “I.” Make the email about the receiver. Not about you.

A vital, yet, sometimes disregarded step is using proper spelling and grammar. Many think that emails are informal and, therefore, don’t require the necessary editing tools. However, you are always judged by the way you write. Proof your content and be sure to use proper punctuation and capitalization.

Gear your message to the receiver. If you are closer with the recipient, you have some room to be more causal in your writing. However, if you do not know the recipient or have a more professional relationship, keep your email in a more formal tone.

When unsure of the appropriate manner, write the way you would speak to the person.
Remember: Your email is a reflection of you.

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Three Secrets to Better Blogging

Posted on October 1, 2010 by admin

The benefits to establishing a company blog are endless. So why not create one? Well, easier said then done…

While blogging has many perks such as spreading information about your company, interacting with your audience and, of course, improving your search engine optimization efforts, it can be a daunting task to keep up with.

Soon the questions start flooding in… “Who’s going to write it?” “What will we write about?” “Will anyone read it?” You are not the only one with this thinking. With a few simple guidelines and a little added organization to your methods, blogging will become almost second nature.

1) Don’t put all the work on one person.

Starting out, you may have put all of the pressure on one person to update and manage the blog. As the weeks go on, you realize that there’s just not enough time in the day and other work begins to take precedence.

The Solution: Assign three different people to update the blog and rotate the schedule. This way, the blog continues to be updated on a regular basis, but the responsibility to do so is spread out.

2) Consistency is key.

Spreading out the blogging responsibility to more than three people may seem like a great idea at first. This way, the blog continues to be managed and other work can still be accomplished. But then another problem starts to emerge. The updating becomes inconsistent. You may have three posts one week and then only one the following week.

The Solution: Humans are creatures of habit. Doing something on a regular basis is more effective than remembering to do something once per month. Assign specific people to update the blog on specific days of the week.

3) Know your goals.

Assuming your writers know what to do can become a problem. “You’re writing for the customers,” is the thinking. How hard can that be? Well, even the most free-spirited writer can run into road blocks in creating a blog piece.

The Solution: Establish guidelines for what you want to achieve. Discuss some general topic ideas and themes for your blog. Don’t just write to write. Have a purpose. What are you trying to get across to your audience?

Keeping these three steps in mind can make all the difference in the effectiveness of your company blog. Adding some structure to your methods will have you blogging better in no time. Need some more tips? Contact NuWav Media today!

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Social Networking Grows Among the Older Generations

Posted on September 23, 2010 by admin

ElderlyAccording to the Pew Research Center, social networking use among internet users ages 50 and older nearly doubled from 22% in April 2009 to 42% in May 2010. Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%, while use among those ages 65 and older grew 100% from 13% to 26%.

Social Networking continues to be a popular tool amongst young adults and this age group remains to hold the largest amount of users. However, another generation seems to be growing at an incredible rate. Email is still the primary way that older users maintain contact with friends, families and colleagues, but many older users now rely on social network platforms to help manage their daily communications.

One in five (20%) online adults ages 50-64 say they use social networking sites on a typical day, up from 10% one year ago. Among adults ages 65 and older, 13% log on to social networking sites on a typical day, compared with just 4% who did so in 2009.

While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Although email continues to be the primary way that older users maintain contact with friends, families and colleagues, many users now rely on social network platforms to help manage their daily communications-sharing links, photos, videos, news and status updates with a growing network of contacts.

Source: Pew Research Center’s Internet & American Life Project, August 2010

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Customer Service is Key

Posted on September 23, 2010 by admin

SurveyMarketing and advertising are very efficient ways to get new customers. But once you get them, how do you maintain them? The key ingredient is providing excellent customer service. After all, happy customers equal long term customers.

Try these techniques to improve your service skills:

• Get to know your customers
• Gage your conversations to their likings, not yours
• Invest in your customers
• Elevate your customer service role

What we’re getting at is listen to what your customers want. Don’t try to push them onto what you want. Your business wouldn’t exist without customers so let them have a say in what goes on.

Your customers will have a lot to say, they just need an outlet in which to do so. Sell to your customers, not at them.

Posted in Uncategorized | Leave a comment